In fact, the contest between new and old Internet giants in China is a contest between closure and openness
The popularity of thehas made many enterprises grow up on the Internet. They have grown from the earliest grass-roots to the current industry giants. They have become unshakable giants in their respective fields, such as Tencent in the social field, Baidu in the search field, Taobao in the e-commerce field and so on.
The Big Battle between the New Brand of Internet and the Old Brand
However, with the growth of the Internet, many new brands of Internet giants are also rising. They include: drip, today’s headlines, American League, hungry, Sogou, 360, Jingdong and so on. They have launched the charge again and again to BAT, these old giants. Although they can not shake the dominant position of the Big Macs in the industry, they have also achieved the survival of the Jedi, from the cracks. Out of the encirclement, and gradually become a leader in the field of subdivision.
Internet giants have never stopped fighting. From the 3Q war to today’s headlong battle, the big battle between new and old giants has been filled with smoke. In fact, this is not a rival of capital, nor is it a protection of the absolute dominant position of the industry?
Why do China’s Internet giants compete for new and old brands?
Why do China’s Internet giants compete for new and old brands? From the Internet we can see that he advocates openness, openness is inclusive, open Internet is healthy, will realize the possibility of creating infinite wealth, will let many people from the Internet entrepreneurship success, which we can see from the foreign Internet, they will not shield competitors to maximize their own interests, This is a very short-sighted behavior, and the current situation in our country is that most apps and some famous Internet sites or enterprises in the industry, they all have this unhealthy thinking, prohibit the distribution of external chains, prohibit the publication of promotional articles, and so on. They all want to leave as much traffic as possible on their own platform, and as much as possible let them in their own platform. Go up and kill time.
Of course, there is capital at work. As long as more people stay on their own platform and have enough time, then enterprises or websites, APP can achieve transformation and ultimately achieve business purposes. This is traffic thinking, but this is not the healthy trend of the Internet.
Imagine, your users can’t come to my platform on your platform, then I certainly won’t ask my users to go to your platform, then the cross of the Internet may not exist, so your users are yours, mine is mine, they can only be locked in a certain platform, but they also have a peak, people will like the new and hate the old, aesthetic fatigue to one. To a certain extent, they will look for novelty, so once there are novelty websites or APP platforms, they will leave, and the new platform will still lock users in their own platform, then the old platform will face the terrible situation of rapid user shrinkage, so closed Internet thinking is not feasible.
Let’s talk about the open internet.
Above we said that the closed Internet is unhealthy and morbid, so let’s say that the open Internet, open Internet sites and sites are interoperable, people can freely shuttle in each site and platform of the Internet, they are not locked in a fixed platform, so each platform is fresh, as long as they have what users need. Then users will enter the platform through different sites or platforms. We often hear a concept that all things are interconnected. Only in such an Internet can any enterprise, site and platform depend on the users in the Internet to survive and grow up. They will not have any competition between new brand and old brand giants, because your users are my use. Users, my users are also your users, our opportunities are equal, to see who can provide better things for users, rather than through the rules and regulations to restrict users’behavior.
Believe this point, many people who do network promotion and operation have deep experience. Many platforms in our country are very concerned about the links and promotion content of other platforms’websites. They should delete the posts lightly and attach importance to the titles. However, there will be no such problem on foreign platforms. Small editors often mix up withand some well-known foreign websites. Take YouTu for example. Be is much better than some domestic video websites at this point. Many of his videos have reserved sites for video writers to publish their own websites. People can reach their blogs or websites through links. And these writers are also happy to share their content with YouTube, so we can understand why YouTube has become the most popular in the world. The reason for the famous video website.
Let’s look at how morbid the closed Internet is from a search engine perspective.
We look at the closed Internet from the search engine how morbid it is, our domestic Internet search giant, not to mention the name, you should also know who it is? Over the past few years, many evil-doers have been pushed to the forefront again and again. With the monopoly of the search field, what bidding rankings, what business stickers, what to guide their products and other bad habits, people have refreshed their understanding of the enterprise time and again. Many new Internet sites are difficult to grow up in the domestic Internet environment, not only to face this from the major giants. Closed pressure, but also face the pressure from search engines, how difficult is it to do SEO optimization in a search engine nowadays? You can’t imagine him coming up with this algorithm today and that algorithm tomorrow. The day after tomorrow, there will be a bear’s paw. The day after tomorrow, there will be a whole hundred companies. They play monkeys with all kinds of strength. Internet practitioners are playing around. You think this is over. NONONO, you still need to send money. At present, the major giants have various certifications, such as official website certification, real name certification, public number certification, microblog certification, and so on. Bear’s paw number certification, and other certifications, which can be done without money? If you don’t do these things, how hard it is to put your brand on the internet. Even if you do these certifications, it won’t help if you don’t have a good content team. But if you don’t do these certifications, your good team will talk nonsense. That’s the closed pathology.
On the contrary,search abroad, he treats all Internet sites equally, and new sites will soon appear on Google, but I have not seen anything sick of official authentication, and as long as your platform is really the user’s favorite, then your platform will certainly have its place, unlike a certain degree, who spends money is the first search. You may not know that there is another product called Advanced Version of Official Web Certification, which can specify keywords, 3000 words a year. If you buy this word, you will be ranked first in the search, and the huge pit is incomparable. And Google I haven’t seen these sick things at present, really for money, dare to do anything!
How to Solve the Debate between the New Brand and the Old Brand of the Internet in China
It is because of these closed flow thinking that the domestic Internet will always have a war of words between new and old giants in order to compete for flow. Only in the 3Q war and the Touteng war will the users be forced to make choices. This is fundamentally due to the platform’s desire for flow. Of course, there is also a pursuit of capital, but these are all symbols and fundamentals. Because of the current morbidity of China’s Internet, how to solve these morbidities, I believe that only from the national level to formulate some laws and regulations to restrict the closed behavior of the platform, otherwise China’s Internet entrepreneurship environment will become worse and worse, the Internet should be vigorous is now dead, many enterprises have to give up halfway or transition to reality. Body.
Finally, for example, I believe that everyone has used or touched themobile phone. Apple’s IOS mobile phone system is famous for its closure. The high price of Apple mobile phone is related to his system, but it is also his biggest weakness. In the past two years, Apple has gone downhill again. People will say that it is because of its appearance and price, but I think it is because of his. As a result of the system’s over-closure, the company, which is famous for its closure, can’t listen to other people’s opinions. On the contrary, Google’s Android system is now the mobile operating system with the largest number of users in the world, and its development speed is not inferior to Apple’s IOS, but it’s much richer in function than IOS, and it’s much easier to develop Android applications than IOS applications. Apple is going downhill because of its closure, while Android is thriving because of its openness.
This example is a perfect portrayal. I hope that the Internet in our country will be more open. Don’t enclose users in their own platforms like old-fashioned ones. Aren’t you afraid of users’aesthetic fatigue one day? Give those new Internet entrepreneurs more chances to survive. This is not necessarily a bad thing. Maybe it can also bring more user traffic to your platform.
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